Reporting — 02 November 2016



Walker Rowe

I am writing this description of my writing and editing business for the LinkedIn ProFinder Contest.

Southern Pacific Review Editorial Services

I have found that tech businesses have a big need for freelancer writers to write blog posts, white papers, and manuals.   This has created a market for tech writers who know computer programming. Tech companies need writers with a tech background so that they can understand and describe their customer’s products.

There are two reasons that tech businesses seek freelancers. First, they usually have a short-term need so do not want to hire a full-time employee. Second, most people, in particular tech people, do not like to write or do not write well.  Plus when asked to write something they put that way down on their priority list.

I fix that problem for my tech clients by helping them explain to their prospects and customers what their products and services do.

There are several forums for that.  First, a company has their web site.  That is usually filled with writing that, while it explains a tech product, is written as sales writing.  Then they have a blog section where I write documents that are more technical in nature.  Those can be tutorials.  It can be news.  Or it can be a technical deep dive into the complex details of some algorithm or code.

How LinkedIn Profinder Can Help my Business

LinkedIn is in a good position to help match up freelancers with clients and help clients find the right freelancer, because LinkedIn can cut right through the fraud that is prevalent on the other freelancer sites.

On LinkedIn, you cannot pretend to be someone else.  A person builds up their LinkedIn presence over time with work history, recommendations, and contacts.

To put customers and contractors together, LinkedIn Profinder can help me by expanding their concierge system and, in particular, go outside the borders of the USA.  The concierge system is where LinkedIn algorithms and persons seek to match freelancers and clients.  I have moved outside the USA now. I am an expat American. So that system has stopped sending me recommendations.

The system you have in place now has some one major flaw: it is geographically based.  As an internet company you should know that borders do not exist in cyberspace.  So it makes no sense for you to recommend freelancers who live in a certain area.  I never go visit my clients in person and hardly talk on the phone.  We do all our business by email.  So what difference does it make if I am just around the corner?

Finally, I am glad that LinkedIn is making small moves to enter the freelance market.  This could be a $1 billion business for LinkedIn.  But you need to figure out whether you want to allow proposals and provide some kind of search tool.  Or do you just want to continue with your concierge service? Either way I am finding the vast majority of my clients outside of LinkedIn.  Your service is moving too slowly.





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